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Mobile App Development

Mobile Apps Your Users Keep.

We build iOS and Android apps for companies in Abu Dhabi and across the UAE. Native or cross-platform, designed around real user behaviour and supported long after the app store release.

What We Do

An app is a product, not a project.

Most apps are deleted within days because they were built as one-off projects. We treat yours as a product: research before design, engineering built for updates, and analytics that tell you what to improve after launch.

App interfaces on this team are designed by our product design specialists, and app backends are engineered by the same group that handles our custom software work.

0app stores, one launch plan
0codebase covers both platforms
0stage delivery process
APP PLATFORM iOS Android Backend Analytics
What's Included

Every screen, every platform, fully covered.

SERVICE / 01

iOS Apps

Native Swift applications for iPhone and iPad, built to Apple's Human Interface Guidelines and prepared for App Store review, including listing assets and submission handling.

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Android Apps

Kotlin applications optimised for the wide range of Android devices used across the UAE, tested on real hardware rather than only emulators.

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SERVICE / 03

Flutter / React Native

The two leading cross-platform frameworks, one experienced team. A single codebase that ships to both stores, which usually cuts cost and time for business apps.

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Cross-Platform Apps

One product on every device. We advise honestly on when cross-platform is the right call and when native performance justifies the extra investment.

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App Maintenance & Upgrades

OS compatibility updates, crash monitoring, performance tuning, new features and store policy compliance, so the app you launched stays fast and current.

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Enterprise & Internal Apps

Field service, delivery, sales force and operations apps that connect your teams to your systems securely, with offline support for patchy connectivity.

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Business Outcomes

What this does for your business.

U

UX People Understand

Screens and flows are prototyped and tested before development, so the finished app makes sense on first open without a tutorial.

F

Faster to Market

Cross-platform delivery and proven components mean a working build in your hands early, with installable versions every two weeks.

E

Retention by Design

Push notifications, personalisation and analytics are planned into version one, because keeping users matters more than acquiring them.

O

Works Offline

Apps for field teams and delivery operations keep working with weak or no signal and sync cleanly when the connection returns.

How We Work

From problem to intelligence.

STAGE 01Product Discovery

We pressure-test the app idea: target users, core use case and the feature set version one actually needs.

STAGE 02User Flows & Architecture

Screen flows, data models and the native versus cross-platform decision, made on evidence rather than preference.

STAGE 03UI/UX Design

Prototyped, testable app designs following iOS and Android platform conventions.

STAGE 04App Development

Two-week sprints with an installable build in your hands after every sprint via TestFlight and Play Console.

STAGE 05Device & Store Testing

Testing on real devices, crash monitoring setup and full App Store and Google Play submission handling.

STAGE 06Launch & Iteration

Store release, analytics review and a version-two roadmap based on how people actually use the app.

Technologies & Platforms

The right stack for the job.

Native where performance demands it, cross-platform where it saves you money. We build both and will tell you plainly which fits your app.

SWIFT KOTLIN FLUTTER REACT NATIVE FIREBASE NODE.JS GRAPHQL REALM / SQLITE APP STORE CONNECT GOOGLE PLAY PUSH / FCM STRIPE / IAP
Industries & Use Cases

Who we do it for.

Deep experience across the sectors where this service moves the needle most.

RETAIL & E-COMMERCE FOOD & DELIVERY HEALTH & FITNESS FINTECH LOGISTICS EDUCATION REAL ESTATE ON-DEMAND SERVICES
Why Najma Masha

Why businesses choose us.

We are an AI-native studio based at the World Trade Center in Abu Dhabi. Every service we deliver carries the same intelligence, automation and long-term partnership at its core.

  • Product thinking, not order taking. We challenge the feature list so your budget goes to what actually drives adoption.
  • The full lifecycle handled. Strategy, design, development, store submission and post-launch updates with one accountable team.
  • Performance treated as a feature. Cold start time, battery usage and crash rates are measured and reported, not left to chance.
  • AI features where they earn their place. Recommendations, smart search and in-app assistants when they genuinely improve the product.
  • Nothing hidden. You own the developer accounts, the code and the roadmap. Progress is visible in TestFlight and Play Console throughout.
FAQ

Questions, answered.

Should I build native or cross-platform?+
For most business apps, Flutter or React Native delivers a near-native experience at a clearly lower cost because one codebase serves both stores. Native Swift or Kotlin wins when you need heavy graphics, intensive hardware access or absolute performance. We build both, so our recommendation follows your requirements rather than our preference.
How long does it take to build an app?+
A focused first version typically ships in 8 to 12 weeks. Products with custom backends and integrations usually run 3 to 6 months. We work in two-week sprints and you receive an installable build after every sprint.
Do you handle App Store and Google Play submission?+
Yes. Store listings, screenshots, privacy declarations, review compliance and any rejection handling are all included. Both apps are published under your own developer accounts, which you keep.
What happens after the app launches?+
Maintenance plans cover OS updates, monitoring, crash fixes and feature iterations. We also review usage analytics with you so decisions about the next version are based on how people actually use the app.
Do you build apps for businesses outside Abu Dhabi?+
Yes. We are based at the World Trade Center in Abu Dhabi and many of our app projects run remotely with clients elsewhere in the UAE and abroad, with the same sprint demos and weekly progress reports.
Explore More

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RETENTION · UP

Have an app idea?Let's ship it.

Get a free feasibility review with a realistic timeline and a fixed quote for your app.

World Trade Center, Abu Dhabi, UAE · +971 54 231 1123